What does "azimuth" have to do with life coaching or business coaching?
An azimuth is a course from where you are to your destination and is represented by the 360 degrees on a compass.
A magnetic azimuth represents the affect of the earth's magnetic field on your compass at your location.
So if you really want to go 90° East true azimuth, you can't just point the compass and go. You need to know how much the earth's magnetic field affects your compass where you are. Only then can you "correct" your compass and follow a true azimuth to your destination.
In life you can also choose many directions. But most people underestimate the magnetic pull of bad habits, stale thinking, old assumptions. These impact their efforts to move in a certain direction. To be effective in our lives we need to know where we are, where we want to go, and then to develop new strategies and tools enhancing our abilities to "correct" for old habits, thoughts and assumptions. Then we need to get going!








